Why has Taylor Swift trademarked her and her cats’ names? As Kary Oberbrunner tells us, we’re just like Taylor in that we’re all IP companies. In this conversation about IP, we learn about Instant IPᴵᴾ, the role blockchain plays in IP, the reason good fences make good neighbors, and IP holding companies. The book title we’re discussing is Kary’s, You Are an IP Company, which was kickstarted by one of the triggering events he addresses in his TEDx presentation.
Interview Highlights
- Mark is worried about being sued.
- How would you feel if your identity were stolen?
- Who owns “And so it goes?” Does NBC or Lloyd Dobyns?
- Should you consider protecting your onboarding process?
- The reason the audio version is a great experience and a shoutout to Katherine Rubino.
- The day Kary’s IP was stolen.
- “The era of a few hundred dollars and three months for obtaining a patent is over.”
- Smart contracts and blockchain (brilliant!!).
- Everybody is creative, but in their unique ways.
- Trade secrets and other types of IP.
Most entrepreneurs don’t think they have any intellectual property. The truth is, they don’t know how to find it. The few who do, don't know how to protect it. Over 90% of your company’s value is linked to your IP. Unless you value your IP, your clients, competitors, and collaborators won’t truly value you.
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