Have you ever wanted to give a gift to someone in the office but had no idea what to buy? Last year, I found myself in that quandary until I discovered Bull Market Gifts, where I found several vintage annual reports. Their collection of New York Stock Exchange memorabilia is stunning, and I was intrigued by how this business was launched, what its best sellers are, and some of the stories behind the products they carry.
Episode Highlights
- Mike Oaklief and his co-founders’ origin story of Bull Market Gifts
- Mark’s story of how he found Bull Market Gifts
- Anything related to Gordon Gekko is a customer favorite
- Mike’s CNBC addiction, his love of Jim Cramer’s show, and last sale indicators
- A merchandising strategy of rarity and relevance
- The business of annual reports, along with Marvel’s covers
- Seriously, The Enron Code of Ethics?
- 1866 American Express Co Issued to & Signed by John Butterfield, Henry Wells, & J.C. Fargo
- Mike loves carrying products that are nearly impossible to find, such as a 1930 stock exchange phone
- The reason Mike pulls out his notebook when a former employee of the NYSE gives him a call
- Learn the reason behind the Big Board of the NYSE
- Bull Market Gifts also sells books
Episode Pairings
The Making of Glossy Annual Reports
Robert Roth
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