Many in the magazine industry will tell you that print is not dead. Try telling that to the writers who used to produce those beautiful glossy annual reports that are now published in the form of PDF documents. Robert Roth is making his first-ever appearance on a podcast to discuss how a report writer secures gigs, the time commitment required, and other fascinating insights into the behind-the-scenes process of conceptualizing and creating annual reports.
Interview Highlights
- The official name for writers who create these reports.
- The vocation of report writing lives on, but not where you think.
- The other types of reports Robert works on.
- Robert’s favorite report and project.
- The writing process starts with a discovery phase.
- The meaning and purpose of an overarching central message.
- Report writers and MD&As.
- The way AI can be used in this work.
Whether you've written dozens of annual reports or are new to the entire strategic and creative process, The Writer's Guide to Annual Reports can help guide you. This is the first-ever how-to reference book on the topic. It can improve your writing skills and also boost your creative thinking.
You can learn more about Robert and his work at The Annual Report Writer™ website and download his free e-book, Annual Report Essentials.
Episode Pairings
Gaining Media Attention
Katrina Cravy
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