Consumers and anyone who studies business understand the subscription economy, but what about the usage economy? What is it? How does it differ from the subscription economy? Does it matter? Adam Howatson is the CEO of LogiSense and the author of The Usage Economy. In this conversation, Adam will give examples of companies that got it right with their usage-based pricing models and those that made serious mistakes, such as Wink.
Interview Highlights
- Riding lawnmowers and the usage economy
- Pragmatic marketing explained
- The LogiSense pivot
- The reason Netflix isn’t usage-based
- Telemetry is a critical term to understand and put to use
- What Wink got wrong in their pricing
- BlackBerry’s bomb
- “Aligning price and usage isn’t always disruptive.”
- The reason information can and should be the product
- The keys to implementing usage-based pricing
- The role of AI in the usage economy
- The metrics firms should start tracking
- Adam’s favorite books
Lots of business leaders struggle to recognize their company’s value exchange. They don’t quite understand what it is they’re selling that represents value to their customer.
Howatson, Adam. The Usage Economy: Strategies for Growth, Smart Pricing, and Effective Technology Management
From tech leader and CEO of LogiSense Adam Howatson comes the groundbreaking guide about the transformative shift from conventional subscription models to dynamic, usage-based go-to-market strategies.
Episode Pairings
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