I’m calling Ken Iverson the Alan Mulally of CEOs in the 1980s and 1990s. “Plain Talk” by Ken Iverson is one of my favorite business books, despite its lack of self-congratulation and the absence of so-called transformational management concepts. Instead, this is a book about how people were treated, the idea of decentralization, bonus structures, and using instincts to make business decisions. In this conversation, find out why we rate this a five-star book.
Episode Highlights
- Bruce likes Townsend, Mark likes Iverson
- Be careful about putting leaders on a pedestal
- A book that’s lacking in a bigger-than-life personality
- Nucor did not fall apart when Iverson was pushed out
- The four principles of treating people rightly
- Employees determined their job descriptions while performance appraisals did not exist
- The numbers that Nucor tracked daily
- On being thin-skinned
- Nucor’s company bonuses
- The reason underpaid employees are a cost to the company
- CEOs who are opposites
Books Mentioned
Episode Pairings




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