Every morning, I scroll through my Outlook’s inbox looking for the numerous business newsletters with curated content culled by their publishers. CFO Dive is one of the new kids on the block, and they deliver the daily email I never miss.
CFO Dive is one of nearly two dozen industry-based online publications by Industry Dive focusing on relevant news for those areas of specialties.
On any given day, you can click on 80-plus links taking you to a story on the Wall Street Journal website. CFO Dive, instead, focuses on the five top stories of the day. Readers can then scroll other recent relevant articles on the home page.
Content categories include Strategy & Operations, Financial Reporting, Compliance, Technology, Treasury, Risk Management, and Leadership. The site is clean and minimalistic leading to an easy reading experience.
CFO Bookshelf caught up with Andy Burt, one of the managing editors for Industry Dive, the parent company of CFO Dive. Andy manages 3 publications–CFO Dive, Banking Dive, and Supply Chain Dive. We wanted to learn more about CFO Dive which has a great future.
6 Questions for Andy Burt
Question: Can we start with a little history? How did you get started with CFO Dive?
Andy Burt: CFO Dive is one of the most recent digital publication launches (Banking Dive was launched in July). It is under the Industry Dive umbrella, where we have 20 vertical B2B publications. I’ve been with the company for almost 3 years, managing other publications, including Supply Chain Dive, Smart Cities Dive, and Waste Dive.
Question: When was CFO Dive launched and what has been the reception?
Andy Burt: CFO Dive was launched on 8/5/19. It is a challenging space because CFOs are both highly sophisticated actors in the c-suite as well as experiencing a dynamic shift in their role, where it now has greater overlap with other functions, including COO and CIO. In the early stages, we have seen good engagement with our newsletter and on social media, especially LinkedIn.
Question: What is CFO Dive’s content strategy?
Andy Burt: Our content strategy is a combination of original reporting, features, and news aggregation. I like to highlight that while we do look for news stories that we want to surface for our readers, either by linking to them or summarizing them and then adding valuable insight, we also delve into the topics based on our own reporting and research to deliver original content. This is a good example where a CFO outlines a U.S. company’s plan for end-to-end rare earths processing.
Question: You mentioned launching a publication in a challenging space. How will you differentiate from similar sites?
Andy Burt: We acknowledge and embrace the idea that CFO Dive can’t be everything to every person, so we don’t try to be. We want to hone in on several specific elements of the CFO profession and create a daily value-add in those spaces. Specifically, we seek to provide insight into how the CFO and COO functions are blending, and the impact technology is having (RPA, AI) on the profession.
Question: What’s on the horizon for CFO Dive?
Andy Burt: We believe in organic growth, focusing on specific topical areas and building expertise and loyalty around those subject areas. We will be attending several events this year and hopefully more in the next year to continue our coverage, outreach, and increase of subject matter expertise. The next one up is CFO Live in NYC in November.
Question: You know we cannot let you leave without asking about books. What are some titles that have stood out in your reading?
Andy Burt: The books that have resonated most with me over the years provide some historical context as well as the challenge of thinking about things in different ways. Michael Lewis’ “Liar’s Poker,” James Stewart’s “Den of Thieves,” and McLean and Elkind’s “Smartest Guys in the Room” are three I’ve enjoyed most.
I recommend that you sign up for CFO Dive to receive their daily newsletter. You can sign up here. After that, start reading.
Photo by Yujin Kim and Industry Dive.