I’ve read my fair share of accounting books over the years. My favorites include Relevance Lost, The End of Accounting, and anything by Jean Cunningham who has been a guest on the podcast. What happens when accounting gets paired with marketing and operations in the same book? Then there’s the potential for a book that even the CEO of a fast-growing business might pick up and read. That book is In the Black which is the topic of this episode.
Our guest is Roger Knecht, the President of Universal Accounting. He’s also a contributing author of In the Black: Nine Principles to Make Your Business Profitable by Allen Bostrom and Scott Stephenson. Below are some of the questions we covered:
- Why is bookkeeping certification so important?
- What are the biggest issues small business owners deal with in the area of marketing?
- What are the keys to successful operations for any type of business?
- What are the three critical aspects of business operations?
- Why is maintaining a mindset of continuous improvement so difficult?
- How can post-it notes improve business workflows?
- Explain the storytelling of good accounting.
- Why do so many CEOs struggle with hiring good accountants?
- Even when good accounting processes are in place, how mindful do CEOs need to be of solid internal controls?
If you liked this conversation with Roger Knecht, here are additional resources to review:
- The Best Accounting Books Ever Written (blog post)
- Jean Cunningham, a Former CFO’s Perspective on Lean (podcast episode)
- My Three Favorite Management Accountant Books (blog post)
- Is There a Thief in Your Company? (podcast episode)
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