Mark Gandy

The most downloaded show on CFO Bookshelf is our 2020 interview view Ben Lamorte on OKRs. It was Ben who introduced me to Christina Wodtke’s work on OKRs years ago which included her great presentation entitled, Executioner’s Tale and her book Radical Focus. Christina recently released the 2nd edition of Radical Focus, our topic on this episode of CFO Bookshelf.

In 2004, I first encountered the name, Ron Baker. I have Gary Boomer to thank for that at an event held in Kansas City for CPA practices. He recommended the book, The Firm of the Future. I couldn’t put it down while vacationing in North Carolina. While I consider Ron the (very young) grandfather of value pricing for CPA and professional services firms, many acolytes are sharing his message with zeal and effectiveness. One such person is Geraldine Carter.

Once I started getting the general idea of Wardley Mapping, I still wanted to learn more. And that’s when I kept bumping into the great teaching of Ben Mosier who runs Learn Wardley Mapping (LWM) as well as his YouTube videos at ben at hiredthought. Behind his back, I’m calling him the Ryan Holiday or Shane Parrish of Wardley Mapping.

I found the work of Simon Wardley several years ago, and I was hooked from the very beginning of his message on visualizing strategy. I’ve never been satisfied with annual strategic planning exercises. The work seems forced if not a bit contrived at times. In this discussion, we talk about Sun Tzu’s five factors, the OODA Loop, mapping, doctrine, and other key concepts of Wardley Mapping.

As I search for books to highlight on the show, I’m looking for unique, interesting content and an author who has probably slipped under other podcasters’ radars. Take, for instance, the title Rasputin for Hire by Michael Goodman. Michael is a marketing expert who has been consulting since 1979. In this episode, we learn two of the most important requirements for being a consultant and why gig assignments between jobs may not be a great idea.