What job did you have when you were 20 years old? Imagine starting a complex sales position during one of the most challenging economic environments our country has ever experienced. Yet, 20-year-old Alex Dickinson overcame overwhelming odds that he would not succeed in his father’s company.
The Episode Origin Story
I’ve known the great people at Missouri-based Osage Food Products for more than 10 years. Their founder and president, Bill Dickinson, is one of the most successful entrepreneurs I’ve ever worked with.
Earlier in the spring, I learned that his son was invited to work in the company after all college students were asked to go home during the COVID pandemic.
Some of the key themes included the following:
- Advice from a college student on how to address nepotism – to both parents and kids.
- The secret to sales success, even for a 20-year-old.
- Training is a team effort.
- The elation of winning that first sales transaction in a B2B world.
- College students have to learn how to leave a professional voice mail. Texting only works among friends.
There were four key players that were a part of this inspiring story. Here is the cast:
- Osage Food Products – a Missouri-based broad line ingredient supply company whose primary focus is on the dairy industry. Osage offers a wide range of functional milk protein products and protein blends for the food and nutrition industries. Osage also supplies dairy blends, cheese, and milk fat products as well as a variety of custom manufactured dairy products.
- Bill Dickinson – the founder and President/CEO of Osage Food Products.
- Alex Dickinson – the son of Bill Dickinson and a sophomore at the University of Missouri at the time of this interview.
- Tim Larrison – a sales rep at Osage Food Products since 2012 and one of the mentors and coaches to Alex.
Sales Advice from a 20-year-old
During my interview with Alex Dickinson, I took notes. That’s right, his feedback was so good, I couldn’t help it.
Accordingly, I compiled the rules of success from a freshman in college who could easily be a consultant at Sandler.