As I search for books to highlight on the show, I’m looking for unique, interesting content and an author who has probably slipped under other podcasters’ radars. Take, for instance, the title Rasputin for Hire by Michael Goodman. Michael is a marketing expert who has been consulting since 1979. In this episode, we learn two of the most important requirements for being a consultant and why gig assignments between jobs may not be a great idea.
Episode Highlights
- the difference between his book and Dan Pink’s first title, Free Agent Nation
- why new consultants have to love selling
- the problem with cold leads
- on working alone
- how to use peer networks
- having confidence in one’s own abilities
- personal mission statements
- consulting between jobs
- a fascinating Seth Godin story
Consultants provide advice, insight, unique knowledge, know-how, creative services, or other intellectual property as their primary deliverable.
Rasputin for Hire, page 29
The Seven Keys to Consulting Success
On page 38 of Rasputin for Hire, Michael provides seven keys to consulting success. We addressed these points during the interview. Here is the full list:
- You have to understand and love selling
- You have to like working alone
- You have to be a quick study
- You have to be analytical
- You have to be insightful and/or intuitive
- You have to be a good communicator
- You have to have confidence in your own abilities.
Sycophats, or “yes-men,” typically don’t make very good consultants. They generally reinforce someone else’s point of view, agree with the way things have always been done, and support others’ plans and decisions.
Rasputin for Hire, page 46
Leave a Reply